Turk Kardiyol Dern Ars. 2011; 39(5): 355-364 | DOI: 10.5543/tkda.2011.01570
Impact of a mass media campaign to increase public awareness of hypertension
M. Ali Oto1
, Oktay Ergene2
, Lale Tokgozoglu1
, Zeki Ongen3
, Omer Kozan4
, Mahmut Sahin5
, M. Kemal Erol6
, Tuna Tezel7
, Mehmet Ozkan81
Department of Cardiology, Hacettepe University Faculty of Medicine, Ankara, Turkey2
Cardiology Clinic, Ataturk Training And Research Hospital, Izmir, Turkey3
Department of Cardiology, Istanbul University Cerrahpasa Faculty of Medicine, Istanbul, Turkey4
Department of Cardiology, Dokuz Eylul University Faculty of Medicine, Izmir, Turkey5
Department of Cardiology, 19 Mayis University Faculty Of Medicine, Samsun, Turkey6
Department of Cardiology, Ataturk University Faculty of Medicine, Erzurum, Turkey7
Siyami Ersek Center of Chest, Heart And Vascular Surgery, Istanbul, Turkey8
Cardiology Clinic, Kosuyolu Heart Training And Research Hospital, Istanbul, Turkey
OBJECTIVES We evaluated the effect of a nationwide media campaign on hypertension awareness in the population, which was implemented with the aim of spreading key messages related to optimal blood pressure levels and encouraging blood pressure measurements.
STUDY DESIGN A nationwide project called 12/8 Awareness Campaign was implemented between October 2005 and January 2006 using all available mass and outdoor media aiming to improve the knowledge of people on normal blood pressure values and to encourage regular blood pressure measurements. Four survey questions to inquire the level of awareness related to optimal blood pressure levels, hypertension, and hypertension-related disease conditions were directed via face-to-face interviews to two separate samples representing the general Turkish population before (n=1716) and after (n=1725) the campaign, respectively. The answers of the pre- and post-campaign individuals were compared.
RESULTS After the campaign, the percentage of participants who did not know their blood pressure levels decreased from 54.8% to 47.8%, the percentage of those who checked their blood pressure within the past two months increased from 34.3% to 39.6%, and the percentage of those who were aware of the optimal blood pressure levels rose from 51.8% to 58.6% (p<0.001).
CONCLUSION The campaign contributed significantly to the awareness of hypertension in general population, which is highly encouraging for future efforts for early detection of hypertension and prevention of related morbidity and mortality.
Awareness, blood pressure, health knowledge, hypertension/epidemiology/prevention & control; questionnaires; Turkey/epidemiology
How to cite this article
M. Ali Oto, Oktay Ergene, Lale Tokgozoglu, Zeki Ongen, Omer Kozan, Mahmut Sahin, M. Kemal Erol, Tuna Tezel, Mehmet Ozkan. Impact of a mass media campaign to increase public awareness of hypertension. Turk Kardiyol Dern Ars. 2011; 39(5): 355-364
Corresponding Author: M. Ali Oto, Türkiye